Increased overall contributions by 20% and campaigns achieved 90% success rate
Examples of the drip email campaign
The client wanted to develop a campaign-driven online fundraising platform.
We analyzed existing crowdfunding platforms and identified best practices. In consultation with the executives, the team concepted and designed a web strategy. We worked with the team of developers to bring the vision to life. We then developed and implemented actionable content delivered through drip email campaigns.
We delivered a new custom microsite that supported contributions to 15 different projects with individualized campaigns. This increased overall contributions by 20% with campaigns achieving a 90% success rate.