The client, a SAAS startup, had numerous community building software products that they had developed and wanted to launch. They needed a cohesive identity for their software company and they needed to start driving leads to build up their market share. 

Using a holistic approach we really dug into the community building world. We started by identifying buyer personas, clarifying messaging and analyzing competitors. Our main goals were to build awareness and interest in their new products. 

The team then developed core positioning and identified key words and phrases to create clear and actionable messaging. We collaborated with designers on the new brand identity and built a tiered communications strategy to reach their identified target segments.

We delivered a SEO optimized website that effectively communicates the importance and value of building a strong community. Implementing the communications strategy, landing pages and A/B testing we increased their natural leads 300%.