The client needed a consistent storytelling process for collecting, crafting, and distributing impactful content. The primary objective was to create a blog presence to tell the ongoing story of the organization. 

The team studied various examples of successful blogs in the industry and gathered key learnings. We gathered an inventory of stories and topics, then developed a content calendar and executed a consistent plan. 

We produced the first blog for the client and maintained a stream of content for several years. More than 150 stories were delivered over three years and the client’s email list was increased by 300%.