The client needed to introduce a new web application for book club management. This web solution was targeted for small and medium sized organizations. The client had developed the application and needed to launch an online presence to increase awareness and interest.

The team began by examining the product, clarifying the use cases and bench-marking competitors.  We then refined their target audience and positioning, crystallized features and benefits of the new offering and developed product-specific branding. 

The end result was a new targeted web presence with SEO optimized content that gained a 200% increase in beta program leads.s