The client had created a mentoring solution for companies and organizations and needed a go-to-market strategy.

We opened this project by exploring the process of finding and working with mentors in different settings, focusing on market segmentation and product messaging. The team then developed an onboarding and roll-out plan for implementing mentoring networks. 

We then pieced together in a comprehensive marketing strategy that they could carry out throughout the next 12 months.  The team delivered a holistic solution for building and empowering a mentoring culture.